Muck Rack Pricing Guide 2024: Costs & Plans Broken Down (2024)

As you've probably already noticed, Muck Rack don't publicly share their pricing. So, unless you’re ready to speak with their sales team, it can be pretty tricky to understand how much it’ll cost you.

Not ready to jump into Muck Rack’s sales cycle quite yet? Don’t worry, we’ve done all the research on their pricing, so you don’t have to.

Let’s start by breaking down Muck Rack’s pricing with a simple TL;DR.

TL;DR How much does Muck Rack cost?

Pricing plans: These vary widely – users reportedly pay anywhere from $3,500 to $40,000+ per year for a license.

We couldn’t find concrete plans, but here’s their pricing broken down into groups:

  • Starting basic license: $5,000 per year for one user
  • Average cost: Most users report paying around $10,000 per year
  • High-end plans: $25,000+ per year
  • Free trial: There’s no free trial available, but you can request a custom demo from the sales team
  • Extra fees: Additional seats and features come with extra fees (more on the specific features below)
  • Pricing transparency: Muck Rack keeps their pricing hidden, so you’ll need to speak with their sales team for a custom quote
  • Commitment: Muck Rack requires users to commit to an annual contract; there’s no monthly subscription option​​​​

Even simplified, Muck Rack’s pricing is hard to understand.

Here's how it stacks up against a lower-cost, transparent PR platform like Prezly:

  • Pricing: Plans start at $50/month
  • Free Trial: We offer a 14-day free trial (no credit card required)
  • Pricing Transparency: Our prices are all publicly available on our pricing page
  • Commitment: With our monthly plan, you can cancel Prezly at any time, hassle free

Try Prezly for free

Muck Rack’s extra fees

Muck Rack don't list their extra fees on their website. Instead, they’re known for customizing prices based on what you need.

Here's what you can generally expect:

Features

The more features you need, the higher the price. From our research, basic packages usually include access to their media database, media monitoring, and PR analytics. If you need advanced features like detailed media insights or deeper analytics, it'll cost you more.

Customization and integrations

Expect to pay extra if you need Muck Rack to integrate with other tools or be customized to match your specific workflows.

Organization size and type

Bigger organizations or those with more complex needs will pay more, too. For example, a large agency with multiple clients will likely need a more comprehensive package than a smaller team.

User seats

The number of users who will need access to your Muck Rack account will have a direct impact on the price you’re quoted at. So, if you can, try to keep it low.

Price negotiation

To get the exact pricing for your needs, you'll need to contact Muck Rack's sales team. They'll ask about what you need and give you a custom quote. Remember, you'll need to sign up for an annual contract since they don't offer month-to-month subscriptions​​​​.

Pro tip: Before jumping on a call with Muck Rack’s sales team, come prepared with a specific budget to share with them. To find that number, and negotiate a price you’re happy with, think of your ideal cost, then lower it by 10–20%. This will give you a bit of wiggle room when landing on a final price.

Why spend your day negotiating costs with Muck Rack?

In 1/10th the time of a Muck Rack demo call, you can sign up for a free trial with Prezly and try out our full set of features for yourself.If you decide to sign up, your pricing will match exactly what’s on our pricing page.

No sales calls, credit cards, or commitments required.

Try Prezly for free

Comparing Muck Rack with competitors

Now that you know how Muck Rack’s pricing works, you’re probably wondering: “What are the best alternatives to Muck Rack, and how much do they cost?”

Generally, Muck Rack’s main alternatives to consider are other dedicated PR platforms. The most notable being: Cision, Meltwater, and Prezly.

Not sure how to differentiate between “dedicated PR platforms”? Here’s a quick explainer:

An overview on PR software market

In the current PR software landscape, there are three types of tools: media monitoring tools (~45%), contact databases (~45%), and all-in-one platforms (~10%).

Muck Rack, Cision, and Meltwater are all well-known as traditional tools that cater to the first two categories. Meanwhile, Prezly is a newer alternative that’s part of the all-in-one category. Generally, PR pros agree that the older tools struggle to provide a fully-comprehensive PR tool.

Muck Rack Pricing Guide 2024: Costs & Plans Broken Down (1)

On the other hand, we’ve built Prezly to offer everything you need to earn more media coverage. But, while Prezly can integrate with other tools to help provide media monitoring, we won’t be able to help you with getting a media database anytime soon.

Simply put, this is because media databases do not deliver great ROI.

Why media databases are not worth the cost

Though buying lists of media contacts has become a norm in the PR world, we never recommend doing it. Three reasons why:

  • They aren’t effective: The best PR work comes from building relationships, not cold selling to a list of strangers. Time and time again, we’ve found that investing into a strong CRM tool is far more useful than buying a media database.
  • They’re bad for deliverability: Since thousands of PR teams are contacting journalists from media lists, every email sent often goes unopened & unread.
  • They violate GDPR: Whenever you buy a database of media contacts, you are getting someone’s personal information without that person ever giving you their consent – violating GDPR.

Typically, emailing a list of bought media contacts results in a lot of bounced emails, and low engagement rates. Even Cision –who themselves sell media lists –confirm in their 2021 State of the Media report that:

PR pros need to build highly targeted media lists. More than 1 in 4 journalists receive over 100 pitches per week with most ending up in the virtual trash due to irrelevance.

The same report shows that of the pitches that journalists did pay attention to, less than 25% were actually relevant to their writing, topics they cover, publications they write for, and audiences they target.

In short? Media lists pretend to be a shortcut to success, but the vast majority of the time, they simply do not return on your investment.

Psst! Curious to know more about why Prezly doesn’t sell media databases? We recommend checking out this article.

3 good reasons why you shouldn't buy a media database | PR Academy

Buying lists of media contacts has become a PR norm. But how effective is it really? And are you violating GDPR by doing it? - Google the words “PR software” and you’ll instantly be bombarded with a plethora of businesses promising you an always up-to-date database of media contacts, jam-packed with relevant journalists across all regions of the world, across all sectors, who are all sat staring wide-eyed at their email just waiting for your pitch.

Prezly.com

Muck Rack competitor pricing overview

Cision:

  • Estimated avg. cost = $7,200/yr
  • Known for having the largest media database on the market and great analytics tools
  • But, their interface is a bit dated and hard to use

Meltwater:

  • Estimated avg. cost = $6,000/yr
  • Known for their media monitoring and social media tracking tools
  • But, when compared to the other platforms here, their features fall short

Muck Rack:

  • Estimated avg. cost = $10,000/yr
  • Known for their easy-to-use interface, and solid media database
  • But, they’re the most expensive option

Prezly:

  • Starts at $50/month or $600/yr
  • Priced at 10x less than the next cheapest option, Meltwater
  • We built Prezly to have an incredibly easy-to-use interface, and are constantly updating our suite of tools (CRM, Email Outreach, Newsroom Creator, and Analytics) to help you maximize your earned media coverage

Pricing & feature comparison table

Muck Rack

Cision

Meltwater

Prezly

Cost

$10,000/yr

$7,200/yr

$6,000/yr

$600/yr

Media database size

250,000+

1,400,000+

380,000+

N/A (we don’t support them)

Press Release Creator

No

Yes

Yes

Yes

Online Newsroom Builder

No

Yes, but need to hire developers

No

Yes

PR CRM

Yes

Yes

Yes

Yes

PR Analytics

Yes

Yes

Yes

Yes

Ease of use

Easy

Hard

Moderate

Very Easy

Free trial

No

No

No

Yes (14 days)

Flexibility & commitment

Annual contract only

Annual contract only

Annual contract only

Monthly and Annual plans offered

Want to know more about how Muck Rack and Cision compare to Prezly? Check out our full deep-dive comparison of each tool.

Muck Rack’s pricing: Wrapping up

While Muck Rack is a strong PR platform, their pricing is difficult to get a hold of and (from our research) far more expensive than most other options on the market.

On top of that, they only offer annual contracts and have a high-touch sales process that makes it hard to test out their features before committing.

All sound like too much of a hassle?

Try Prezly’s 14-day free trial first. With it, you can:

  • Publish a branded newsroom
  • Send targeted email campaigns, pitches & newsletters
  • Manage all your contact lists in a single CRM
  • Get analytics on who's reading your stories

And if you don’t like it, canceling your trial is just as smooth and easy as signing up.

Try Prezly for free

Muck Rack Pricing Guide 2024: Costs & Plans Broken Down (2024)

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